Shopping Basket

The shopping basket is currently empty

Account Management

Account Management the Key Ingredients for Success (Article) [Item Ref. 112]


Price £5.00

Special Offer: Buy this and get Leading Cross Functional Teams (Guidelines and Checklist) free.

Summary

The supplier sees the account manager as someone whose job it is to PROTECT AND GROW the account. The customer sees the primary role of account managers as being someone whose job it is to CARE FOR AND CULTIVATE their account. The reality is that the account manager has to fulfil both roles, and bridge the gap between these two sets of requirements.

This article deals with this subject and includes:

- Planning
- Managing the buying cycle
- Managing decsion makers
- Managing account teams