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Account Management

Managing Decision Makers (Diagnostics, Templates, Checklists and Process Guides) [Item Ref. 114]


Price £10.00

Summary

Identifying the Decision Making Unit (DMU) and who are the key decision-influencers or decision-makers within the unit is crucially important to sales success and ongoing account management.

This detailed resource includes:

- Analysing the Decision Making Unit, plotting the concerns, role, success criteria, focus and questions of key decsion makers and what they look for, with worked examples for 4 model influencers included

- Identifying perceptions of DMU members: the problem perception, the growth perception, the running smoothly perception, the arrogant perception

- an analytical tool for plotting influencers, perceptions and receptivity

- Influencing Individuals: 4 types of influencing style explained and applied

- Gauging and responding to reactions

- Managing decision makers and decision influencers; plotting a stakeholder map

- Compiling a stakeholder strategy chart