Identifying the Decision Making Unit (DMU) and who are the key decision-influencers or decision-makers within the unit is crucially important to sales success and ongoing account management.
This detailed resource includes:
- Analysing the Decision Making Unit, plotting the concerns, role, success criteria, focus and questions of key decsion makers and what they look for, with worked examples for 4 model influencers included
- Identifying perceptions of DMU members: the problem perception, the growth perception, the running smoothly perception, the arrogant perception
- an analytical tool for plotting influencers, perceptions and receptivity
- Influencing Individuals: 4 types of influencing style explained and applied
- Gauging and responding to reactions
- Managing decision makers and decision influencers; plotting a stakeholder map