Networking is a skill or activity that is vitally important in selling and account management.
It simply means identifying people inside your organisation, and within the customer or other organization, with whom it would be profitable to build a closer relationship and then actively to cultivate that relationship.
This resource provides guidelines on the use of a networking process and skills, covering the following sections:
1. Identify your network
2. Assess the current state of play
3. Describe the desired state of play
4. Decide on actions
5. Use direct and indirect Networking Skills to build relationships