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Customer Buying Styles

Identifying Different Customer Buying Styles (Questionnaire and Interpretive Notes) [Item Ref. 123]


Price £10.00

Summary

The Customer Buying Style Questionnaire provides eight factors to consider in determining the buying style of the customer.

5 types of behaviour are provided for each factor along with a scoring sheet to capture the data and plot the results on a graph.

An explanation of the Customer Relationship Continuum is explained, followed by detailed descriptions of each of the typical customer types.

Finally, the resource provides a section to help apply the survey results in practice.

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